Writing Portfolio

Here you can find a selection of my written work for various clients as well as pieces from my own body of work. Take a look and do message me for any potential collaborations, freelance and contract work or anything in-between. 

Fashion School: A worthy Investment or a defunct Illusion?

Some of the most pressing questions students posed when Not Just a Label asked them to share their doubts revolved around the following themes: the impact of fast fashion on creativity, strategies for overcoming creative block, navigating the competitive landscape to secure a position, balancing timelessness with trendiness and sustainability, mastering effective networking, and, perhaps the most profound question of all— wondering if the whole journey is even worth it. A thirst for knowledge kn...

Women Behind the Cloth: A Celebration

From the untold narratives of the women who have shaped the very fabric of fashion history, to the revolutionary designs of Coco Chanel and Elsa Schiaparelli, globally, women have made indelible marks on the ever-evolving world of style. But the industry has often been at war with gender. We unravel the history of the female pioneers, trendsetters, and innovators whose vision transcended boundaries, challenging norms and redefining elegance, as we celebrate the enduring legacy of women in fashio

Immersive saturation? Testing the water with HocknEy

Since late February, David Hockney: Bigger & Closer (not smaller & further away) has taken over Kings Cross’ Lightroom. But in a city brimming with immersive art EXPERIENCES, is this one expendable, or does it possess a more profound significance? London is renowned for its vibrant art scene, and more recently, immersive art exhibitions have become a trend within the city’s cultural landscape. These innovative digital spectacles offer visitors a dynamic and sensory-rich experience that transce

Virtual Reality: The Death and Resurrection of Fine Art.

The work of a fine artist is one of texture and scale and is often heavily steeped in tradition; but as technology dominates society and inevitably the arts, is technology the death of fine art, or is it bridging a gap? The series of paintings In Time of Plague by Barbara Hope Steinberg is spread across two rooms of a VR gallery. We’re all a bit Zoom-fatigued but it’s still a valuable tool post-pandemic so we persevere. We, a diverse mix of artists, collaborators and friends are sat in our resp

VR Fashion: Madness or Genius?

The metaverse might sound like the latest sci-fi film and it’s not too far off. Instead, it’s a new realm of digital assets with a place dedicated to fashion and many high street and luxury brands are getting heavily involved. However, is it all it’s cracked up to be? Gucci, Burberry, Balenciaga, and many more are turning their brands towards a different world. An intangible one, and yet it seems to be working as NFT (non-fungible token) sales are blossoming in an industry built on objects. Mos

Is Made To Order The New Sustainable Norm?

Where sustainability needs to be a part of every conversation surrounding fashion, and to some extent is, many seasoned fashion houses are falling at the feet of the industry with narrow vision and a new type of consumer — a conscious one. The tenets of luxury fashion haven't changed much, however, the integration of sustainable practises and a sustainable ethos behind a brand is fast becoming one of the most important. As sustainable fashion has solidified itself into the bones of the luxury s

When Fashion Plays With Politics

There are many different ways to view the link between fashion and politics. Sometimes it can be brazenly written on clothing – be it a political slogan, word or image. Other times it’s through an exhibition or film exploring fashion’s relation to politics and socio-economic dynamics. But how are artists and designers using fashion for politics today? Artist, designer and researcher Prof. Helen Storey, created a garment from a decommissioned UNHCR refugee tent. From Zaatari Camp, Jordan, the te

The EU Textile Strategy: A Focus on Design

It’s been some time since the European Commission announced a new plan to help “pave the way towards a carbon-neutral, circular economy, and announced an EU Strategy on textiles." It’s a great step forward in helping move closer to a more sustainable future with a focus on the fashion and textiles sector. But in practice, what does this mean for present and future designers? Designers are at the centre of the fashion design process but it’s become apparent over time that designers are often seg

The Best Short Fashion Films — Contemporary Fashion

The nights draw in early and the temperature has dropped, so spending more time indoors is inevitable this season. And whilst many will choose to watch their guilty pleasures for comfort, there’s no harm sprinkling in a few short fashion films into the mix. Fashion films are slowly but surely becoming more mainstream, or at least they’re becoming far more apparent amid the mainstream film scene. It's evident that a fashion film by definition today is far beyond a commercial which it has been for

Sweaters on Screen – FAK

More than ever, ‘Sweater Weather’ has become a cult term- its own ideological occurrence even. And one thing that has aided sweater’s emergence into popularity is cinema. Bridget Jones can’t go a new film without an iconic, outlandish and fuzzy Christmas jumper. Clint Eastwood’s poncho (yes, it’s a sweater akin to Burberry AW15) in The Good, The Bad And The Ugly. But what about Audrey Hepburn in Breakfast and Tiffany’s, or Sally Albright (and Harry Burns’ even chunkier knit) in When Harry Met S

Chemtrails Over The Country Club - A pop of colour in an other wise bleak month

When Born to Die came out, I had the album on repeat for months. With my headphones in and the volume turned up high, Lana Del Rey's smoky voice blanketed my morning commute from London's suburbs into the city. I couldn't get enough. It was the first album in my adulthood that felt like mine and mine alone. I still get a thrill seven years later when I hear her voice, but does Chemtrails Over The County Club hit the same? COVID may have halted production, driving the initial album release date

Using Fashion to Rescue Our Cities From Visual Peril

Architects and fashion houses collide for excellence, infusing Luxury brand identities with a building's facade. The results? Entrancing design and another way retailers evoke sensory experiences for a shopping encounter that's been on hold for far too long. It takes a particular combination of experimental and conventional design to build a city. But with emerging technologies, surplus diverse materials and creativity facilitated more so now than ever before, why do our cities feel like tinted

THE LATHUMS - I SEE YOUR GHOST - Single Review

This steadfastly alternative/indie band hailing from Wigan might still be in their infancy, but they’re making a name for themselves and their Single ‘I see Your Ghost’, is helping pave that way. “Our words are worth their weight in gold” opens the song and there couldn't be a more apt phrase that sets the tone for politics ’20/’21; listen further, however, and this song lends itself to a stock of songs on broken relationships and the haunting of loves lost. But this track is anything but downb

Normal Life on Screen

Like so many cinephiles I love the complexity of a twisting, juxtaposing, plot. I can devour an art-house film or analyse a film beyond comprehension, though I’ve yet to see The Green Mile or Toy Story 4 – but I’ll write about that another time. We indulge in a film for escapism and yet there is something beautiful, sometimes even harrowing when it comes to watching the everyday lives of others. These are the films that can enlighten you and break you in equal measure. Be it a single line of di

OUR GUIDE TO CHOOSING CHANEL LEATHERS

Inside the illustrious world of Chanel there’s an array of colours, styles, sizes and fabrics to choose from, so how do you choose the right material for your purchase? With Chanel, there’s a lot to consider, but one thing that’s rarely at the forefront of your mind is the choice in fabric, yet it’s quite an important one. The material of your handbag affects not only the way that it looks and feels, but also how much care it will need, and ultimately, how well it wears. And don’t forget that

Find everything you need to know about the Cartier Love Bracelet before you purchase.

Ever wondered what you need to know before locking in that luxury purchase? The Cartier Love Bracelet, now an iconic piece of luxury, was initially dreamed up by Italian jewellery designer Aldo Cipullo in 1969. As a symbol of love, a commitment not dissimilar from the traditional wedding ring, it now exists as a reminder of a transgressing love. Wrapped onto your wrist by a lover and locked into place with a vermeil screwdriver; whether you see yourself joined into romantic love or forever trap

30 Years on from Zamunda: A Response to the Sainsbury’s Christmas Advert

If you live in the UK, you’ll know the importance of a supermarket’s Christmas advert. It’s more than a commercial endeavour for the season. Instead, it forms the basis to many of the conversations we have over dinner, and dictates where we buy our carrots and what gifts we buy to commemorate the characters that appeared in our best loved Christmas ads of the season. This year however, one adverts sparked more controversy than ever before. Scrap that, if anything, it exposed the reality of raci

HOW TO CAPITALISE ON THE RISING COST OF LUXURY

A lot has changed for the fashion and retail industries, but one thing remains - the viability of the luxury sector. So how can you capitalise on the rising cost of luxury? On the facade, the economy is suffering as a result of COVID. It’s therefore impossible to wrap it up in a sentence and I’ll spare you the feeble attempt. Talking about the fashion industry specifically, well that’s one thing I can do. The abrupt halt of supply chains, manufacturing and the ability to source raw materials is
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